We believe with our experience that we can provide the widest market exposure with the least stress to you. Through a probing consultation and after a thorough market analysis we assist you to arrive at a price, style, and timing which best works to reach your goals. This customized process includes the following marketing tools to which many creative alternatives can be added:
1. Conduct a thorough physical inspection of the property.
2. Shoot professional color photographs of interior and exterior of property.
3. Research comparable sales – specifically identify the benefits of the property and look for any specific disadvantages. Make written recommendations for preparing the property to be shown which may include necessary repairs. Make written recommendations for optional or decorative repairs.
4. Provide written recommendations and refer client to our list of vetted tradesman to undertake repairs. Analyze best way to show the property, with lighting, removing excessive belongings, staging, details with pets, etc.
5. Provide analysis as to highest and best use of property including suggested sales price and anticipated closing costs.
6. Draft color brochure for client approval. Identify all mandatory client services such as escrow, retrofit, local code compliance, retrofit service, termite, title, etc. Assist client in shopping rates as necessary.
7. Place property on Multiple Listing Service and other related internet sites as may be required. Sites may include Realtor.com, Los Angeles Times.com, KellerWilliams.com, KW.com, and MarkSalkin.com.
8. Erect signage.
9. Place ads in broker’s MLS Open House Guide at time of listing, again after two weeks (Review) and at time of any price changes. Personally hold property open for broker’s Caravans.
10. Send approximately 750 flyers to all West LA real estate brokers. Repeat after thirty days and at time of all price changes, if any.
11. Send approximately 500+ brochures to all members of our sphere of influence who have registered their e-mail with us wishing to buy real estate. Repeat after thirty days and at time of all price changes, if any.
12. Send e-mails to all real estate agents and clients listed in my electronic mailing list.
13. Place Keller Williams ads on rotational basis in Los Angeles Times, Argonaut and other local papers including Sunday and Open House editions.
14. Make log of every call and inquiry received on the property. Provide a list of names to our clients of every person and every agent who visited the property during the term of our listing.
15. Place “Property Preview” ad in Saturday Los Angeles Times every time the house is to be held open.
16. Provide written weekly update to client to evaluate work done and assess feedback, review marketing plan and revise strategies and pricing if necessary. Provide copies of all work done to client, such as ads placed, flyers sent, etc.
17. All showings can be conducted personally by me or my staff if requested.
18. Hold property open for local brokers on Caravan. Lunch will be served with the consent of the property owner.
19. Hold property open (if a residence) not less than once per month until sold. Neighbors will be personally invited with flyers by walking the neighborhood. Food may be served with the consent of the owner.
20. Provide client with Keller Williams Guarantee and offer to cancel listing if client is unsatisfied.
